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UCLA
Responsibilities
Creative Director, Project Manager, Hands-on Designer, Adobe Illustrator, Photoshop, and InDesign.
—Challenge
UCLA is home to nearly 32,000 vibrant minds—commuter students whose journeys intertwine with the pulse of the university. Traditionally, these dedicated individuals commute to campus grounds. Yet, amidst this bustling rhythm, a profound question arises: How can the UCLA Transportation Department help reduce the number of commuter students and help achieve a climate action plan goal of a 52% alternative transportation rate?
—Solution
The UCLA Transportation Department partnered with LA Metro to unveiled a groundbreaking Bike Share Program tailored for students across the city of Los Angeles, UCLA campus, and the sorority houses in Westwood Village. My role was to craft a compelling ad campaign, from dynamic OOH advertisements, informative landing page, and engaging social media carousel ads.
