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UBM
Responsibilities & Apps
>> Responsibilities: Creative Director, Copywriter, Co-Project Manager, Experiential Designer, Trade Show Designer, Creative Team Management, Website Development, Photo/Video Strategy, Hands-on Designer
>> Apps: Adobe Illustrator, Photoshop, InDesign, Figma, Adobe XD, Premier Pro, After Effects, PowerPoint, & Keynote. (Credits: Freeman Global Events)
Challenge —
Rebrand UBM’s flagship MedTech and Design & Manufacturing event—along with its 13 co-located industry summits—while reimagining the trade show environment to deliver an optimized, user-centric experience. For over 38 years, this event has stood as a cornerstone for B2B sectors including electronics, manufacturing, automation, plastics, pharmaceuticals, medical, food & beverage, and packaging. The core challenge was not only revitalizing the overarching brand but also creating a unified visual system that seamlessly integrated the identities of all 13 co-located events into a cohesive and compelling brand presence.
Solution —
I led a structured, vision-driven process by breaking down a complex workload into seven manageable phases, enabling seamless collaboration across cross-functional teams. This strategic approach fostered clarity, efficiency, and creative momentum—allowing the design team to focus on impactful ideation, supported by regular art reviews and stakeholder alignment. The result was a fully integrated 360° ad campaign that elevated every customer touchpoint across websites, marketing materials, social media, trade shows, and award shows. These coordinated efforts drove a consistent 12–15% annual increase in event attendance.
