Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
UBM
Responsibilities
Creative Director, Copywriter, Co-Project Manager, Experiential Designer, Trade Show Designer, Creative Team Management, Website Development, Photo/Video Strategy, Hands-on Designer, Adobe Illustrator, Photoshop, InDesign, Figma, Adobe XD, Premier Pro, After Effects, PowerPoint, & Keynote. (Credits: Freeman Global Events)
—Challenge
Rebrand UBM's premier MedTech and Design & Manufacturing event and its thirteen co-located summits—along with re-designing the unique trade show spaces to deliver the best user experience for our audience. For over 38+ years, the MedTech event has been the pinnacle of excellence for the B2B industries spanning electronics, manufacturing, automation, plastics, pharmaceutical, medical, food & beverage, and packaging. In addition to rebranding the umbrella brand, the challenge was finding a design solution for presenting the thirteen co-located industry logos as one cohesive look under the main brand.
—Solution
I orchestrated a visionary process, dividing an immense workload into seven seamless phases, fostering clear communication among cross-functional teams. My systematic approach empowered the Creative Team to channel their energy into meaningful brainstorming sessions, supported by regular art check-ins and delivering high-fidelity designs to stakeholders. The outcome delivered a 360° Ad Campaign focused on enhancing our customers' touch points across our websites, marketing materials, social media, and trade shows.
