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Quartz Network

Responsibilities

Head of Design, Co-Project Manager, Website Development, Experiential Designer, Trade Show Designer, Creative Team Management, Photo/Video Strategy, Hands-on Designer, Adobe Illustrator, Photoshop, InDesign, Figma, Premier Pro, After Effects, Canva, PowerPoint, & Keynote.‍ (Credits: Spinach Video and Moving Brands)

—Challenge
Rebrand the Quartz Network B2B organization while safeguarding the unwavering trust of their loyal customers. Through this rebranding journey, we harness the company's distinct position in the market, infusing it with a modern design design that resonates across tech industry.

—Solution
Collaborating closely with the QN executive team, we embarked on an immersive exploration. This deep dive allowed us to unearth the core narrative and intricate behavioral nuances that define the brand's identity, message, and tone. View the before and after logo and the modern textures and colors in the marketing materials below.

Before and After Logo

Infographics

Trade Show Signage

Poster

Website

Brand Guidelines

I co-directed the final design outcome with the Executive Team and Moving Brands by taking a deep-immersive dive into the brand's story and behavior before developing a creative 360° redesign. My internal creative team was responsible for executing the new branding elements across in-person events signage, video, print, digital, website, landing pages, email, and social media.

Trade Show Logo Rendering at MGM Grand, Las Vegas

3D logo rendering at MGM Grand Resort Convention Center

Explainer Video

Event Testimonials

As a Creative Director, I blend strategic thinking with hands-on execution. For instance, I've conducted numerous video interviews across North America with industry B2B trade show companies like UBM, Informa, Clarion Events, and Quartz Network Events.

The link below demonstrates my proven thought-leadership strategies for recording stunning trade show videos with your iPhone and developing marketing strategies for promoting video content across the organization's promotional mix.

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