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Quartz Network
Responsibilities & Apps
>>Responsibilities: Head of Design, Co-Project Manager, Website Development, Experiential Designer, Trade Show Designer, Creative Team Management, Photo/Video Strategy, Hands-on Designer.
>> Apps: Adobe Firefly, Illustrator, Photoshop, InDesign, Figma, Premier Pro, After Effects, Canva, PowerPoint, & Keynote. (Credits: Moving Brands)
Challenge —
Rebrand Quartz Network’s B2B organization without compromising the trust and loyalty of its established customer base. The goal was to leverage the company’s unique market position and infuse it with a modern, tech-forward design language that resonates deeply within the industry.
Solution —
Collaborating closely with the Quartz Network executive team, I co-ed an immersive brand exploration to uncover the core narrative and nuanced behavioral traits that shape the brand’s identity, voice, and tone. This strategic deep dive informed a comprehensive creative direction across 16+ annual B2B events in 8 sectors, ensuring alignment of all brand expressions—from logo evolution to modern textures and color systems in marketing materials. The result was a 20–30% increase in brand consistency and audience engagement across all touchpoints.
