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Carson Cultural Arts
Responsibilities
Creative Director, Copywriter, Project Manager, Website Development, Photo/Video Strategy, Hands-on Designer, Adobe Illustrator, Photoshop, InDesign, Figma, Adobe XD, Premier Pro, After Effects, PowerPoint, & Keynote.
—Challenge
The Cultural Arts Commission (sponosored by the city of Carson, CA) extends a generous offering of seven meticulously curated enrichment programs, a gateway to a world of creative exploration and lifelong learning—all freely available to the community. These programs, woven from the threads of liberal arts, are crafted to ignite passions, foster talents, and nourish the intellect of every participant. Yet, despite their presence on the city's website, the full brilliance of these offerings remains undiscovered by many in the local community.
—Solution
I crafted a vibrant brand identity that breathes life into their courses. My journey began with developing a marketing strategy focused on the hearts and minds of the target demographic (Gen Z, 11-26 years old. After stakeholder approval of the marketing strategy, I created a comprehensive 360° branding document—a visual roadmap with banding elements and design strategies to elevate brand awareness.
