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Carson Cultural Arts
Responsibilities & Apps
>> Responsibilities: Creative Director, Copywriter, Project Manager, Website Development, Photo/Video Strategy, Hands-on Designer.
>> Apps: Adobe Firefly, Illustrator, Photoshop, InDesign, Figma, Adobe XD, Premier Pro, After Effects, PowerPoint, & Keynote.
Challenge —
The Cultural Arts Commission, sponsored by the City of Carson, CA, offers seven thoughtfully curated enrichment programs designed to inspire lifelong learning through the liberal arts. These free community programs are intended to spark creativity, nurture talent, and encourage intellectual growth. However, despite being featured on the city’s website, their full value and impact remain largely unnoticed by the broader local audience.
Solution —
I developed a bold and engaging brand identity that brought new energy to their course offerings. The process began with a marketing strategy tailored to connect with the core audience—Gen Z (ages 11–26)—by tapping into their values, behaviors, and digital habits. Once the strategy was approved by stakeholders, I produced a comprehensive 360° branding document that served as a visual and strategic roadmap, outlining key brand elements and design systems to boost visibility and relevance. I then executed a suite of digital, print, video, and social media assets, ultimately driving a 17–22% increase in client conversion rates.
