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Award Shows
Responsibilities & Apps
>> Responsibilities: Creative Director, Copywriter, Co-Project Manager, Experiential Designer, Trade Show Designer, Stage Designer, Creative Team Management, Website Development, Photo/Video Strategy, Hands-on Designer.
>> Apps: Adobe Illustrator, Photoshop, InDesign, Figma, Adobe XD, Premier Pro, After Effects, PowerPoint, & Keynote.
I have expertise in experiential design and art direction for B2B award shows. I've developed and documented best practices, ensuring all stakeholders are involved and informed throughout the creative process. I focus on creating immersive and visually stunning experiences while ensuring cohesive branding across all touch points.
Challenge—
Develop the creative direction for the MedAd News Manny Awards, Medical Design Excellence Awards, Golden Mousetrap Awards, AmeriStar/Visionary Awards, and International Package Design Awards. The list of creative deliverables includes websites, marketing materials, on-site signage, trophy design, floor plan logistics, awards presentation, ceremony script, stage design, and a sequence of video animations for the winning categories.
Solution—
I consulted with Executives, Editorial, Marketing, Operations, Sales, Audio/Visual company, and the selected venue managers to acquire vital information for the development of an Awards Ceremony Best Practices document. The document contains a holistic overview of the expansive list of the marketing deliverables to ensure nothing was overlooked. In addition to working with internal designers and marketing team to ensure the creative direction was on point based on the unique positioning of the award shows.
