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Award Shows
Overview
Challenge—
Establish a cohesive creative direction for a diverse portfolio of industry-recognized award shows—including the MedAd News Manny Awards, Medical Design Excellence Awards, Golden Mousetrap Awards, AmeriStar/Visionary Awards, and International Package Design Awards. This required overseeing a wide range of deliverables, from website design and marketing collateral to on-site signage, custom trophy design, floor plan logistics, ceremony scripting, stage design, and a full sequence of animated category presentations. Each element needed to reflect the unique identity of the awards while maintaining a high standard of visual and experiential consistency.
Solution—
I collaborated with executives, editorial, marketing, operations, sales, A/V partners, and venue managers to gather key insights for the creation of a comprehensive Awards Ceremony Best Practices guide. This document provided a strategic overview of all marketing deliverables, ensuring seamless execution and no detail left behind. I also partnered with internal designers and the marketing team to align the creative direction with each award show's unique positioning. These efforts contributed to a consistent 12–15% annual increase in event attendance.
Responsibilities—
Creative Director, Copywriter, Co-Project Manager, Experiential Designer, Trade Show Designer, Stage Designer, Creative Team Management, Website Development, Photo/Video Strategy, Hands-on Designer.
Apps—
Adobe Illustrator, Photoshop, InDesign, Figma, Adobe XD, Premier Pro, After Effects, PowerPoint, and Keynote.
